Trusted since 1984

Western Canada's Leading Product Sampling Experts

40 YEARS OF EXCELLENCE

Building Connections. Driving Conversions

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For over 40 years, SARA Simply Sampling has been a leader in product sampling, partnering with numerous retailers to create dynamic and engaging experiences. Since 1984, we have been designing interactive events that captivate shoppers, encourage product trials, and deliver measurable results for brands.

Our highly trained Brand Ambassadors provide immersive sensory experiences and in-depth product knowledge, ensuring that every interaction leaves a lasting impression.

Welcome to SARA Simply Sampling—where brands connect with consumers in meaningful ways. As a purpose-driven, family-owned company, we’re proud to be your trusted partner in creating lasting relationships and memorable sampling experiences.

At SARA Simply Sampling, our trained Brand Ambassadors create authentic, face-to-face connections with consumers in real retail environments. We exist to build trust, spark brand loyalty, and turn curious shoppers into confident buyers. Sampling is one of the most powerful tools in marketing—proven to increase same-day sales by up to 300%+ and generate continued lift across the full portfolio long after the event ends.

SARA Simply Sampling is more than just a family business—it’s a reflection of our hands-on approach and belief in the power of human-to-human connections. At our core, we’re a team that values hard work and never forgets to enjoy the journey.

When we first discovered the concept of sampling, it was an untapped service in Western Canada. The idea of promoting a product in person and in real-time resonated with us. We decided to give it a try, and the rest, as they say, is SARA.

Today, we are proud to be the leading brand experience company in Western Canada. Along the way, our family has grown to include head offices in Edmonton and Calgary, with over 24 staff members and a network of associates across major cities in Western Canada. From our warehouses to our customer service teams, we manage over 4,000 product demonstration events every month.

We are passionate about delivering real results for food and beverage companies by creating impactful, in-person experiences. Our Brand Ambassadors bring energy, personality, and expertise to every event, engaging customers and answering their questions with authenticity and care.

Western Canada's Leading Product Sampling Experts

40 YEARS OF EXCELLENCE

Building Connections. Driving Conversions

Discover the retailers we partner with.

Looking for the perfect high-performance addition to your paid media and promotions?

​​Western Canada's Leading Product Sampling Experts

▶ALBERTA

▶BRITISH COLUMBIA

▶MANITOBA & SASKATCHEWAN

Discover the retailers we partner with.

Looking for the perfect high-performance addition to your paid media and promotions?

Western Canada's Leading Product Sampling Experts